Henrique Baeta
Writes about AI consulting for operations and processes: how to map and simplify processes, apply AI where it has the most impact and measure the gains.
Articles (36)
View full blogCodex, Claude Code or Copilot: when to do it yourself and when to call someone who has done it before
DIY with LLMs and coding agents, or call in someone who has done it? It isn't about company size: it's the risk of it going wrong and the cost of learning.
AI in e-commerce and marketplaces: nine practical opportunities that already work
Not the future of retail: what an online store, a marketplace seller or a B2B distributor can get working this quarter, ordered by effort and return.
Change management in the age of AI: why the technology is the easy part
AI has cut the gap between a tool existing and everyone using it from years to weeks. Change management is no longer an appendix: it is the project.
What AI costs by real use case: chatbot, code, documents and content
What a chatbot, a coding agent, document analysis and content cost per month on OpenAI, Claude and Gemini, at October 2026 prices.
AI for beauty and wellness: a full diary, fewer no-shows and clients who come back
How salons, beauty clinics and gyms use AI to manage the diary, reduce no-shows and put an end to manual bookings and reminders.
AI for construction and building materials: faster quotes, controlled stock and projects without surprises
How construction and building-materials companies use AI to quote in less time, keep stock under control and avoid delays and errors on site.
AI for accounting firms and professional offices: less manual work, more time to advise clients
How accounting firms use AI to process documents, cut manual entries and errors, and free up time to advise clients.
AI for real estate: qualify leads, respond faster and close more deals
How real estate agencies use AI to answer leads within minutes, organise follow-up and take repetitive work off their agents.
AI for clinics and healthcare: fewer no-shows, automated bookings and more time for patients
How clinics and medical practices use AI to reduce no-shows, automate bookings and free the front desk from repetitive work.
AI for shops and retail: how retailers use artificial intelligence to sell more and manage stock better
How physical and online shops use AI to forecast demand, avoid stock-outs and overstock, and take repetitive work off the team.
AI for restaurants: how restaurants and cafés use artificial intelligence to sell more and lose less
How restaurants and cafés use AI to manage bookings and orders, buy the right quantity and cut waste and admin hours.
AI agents: what they are, how they work and where they make sense in a company
What AI agents are, how they work, how they differ from chatbots and where they make sense in a company. A clear guide with practical examples for 2026.