Henrique Baeta
Co-founder of Scalor. Writes about applied AI, operations, GEO/SEO and how to turn companies into machines that keep running even when no one is watching.
Articles (30)
View full blogAI adoption roadmap: the 5 phases of a chaos-free implementation
A 5-phase roadmap to adopt AI in your company without chaos: diagnostic, first vector, integration, measurement and expansion. For managers who want method.
Generative AI vs. agentic AI: a decision guide for leaders
What is the difference between generative AI and agentic AI, and when to use each. A clear decision guide for leaders who want to apply AI with judgement.
AI in financial management: 7 processes a CFO can automate this year
Seven financial processes AI can already automate: invoicing, reconciliation, cash forecasting and more. A practical guide for CFOs.
How to measure AI ROI: the framework for managers
A practical framework to measure AI ROI in your company: which metrics to track, which mistakes to avoid and how to prove the return to leadership.
How much does it cost to implement AI in a company (and how a CFO calculates the return)
A cost guide for implementing AI in an SME: what you pay, what you save, and how to calculate the return without illusions.
How to calculate the cost of an AI project based on tokens
A step-by-step method to estimate the monthly cost of an AI project before writing any code.
How to Reduce Token Costs in Your AI Application: 8 Strategies
Eight practical strategies to cut down token expenses without sacrificing product quality.
How much does it cost to use AI API in 2026: price comparison (OpenAI, Claude, and Gemini)
Updated price comparison per million tokens between OpenAI, Anthropic, and Google in 2026.
How token pricing works in AI APIs: input, output and what you really pay
How token pricing really works: input, output, caching, batch, and model selection.
What is an AI token and why is it the unit that defines your cost
A clear explanation of what a token is, how it's counted, and why it defines the cost of any AI API.
From SEO to GEO: The mistakes making your brand invisible to AI
The 7 most common mistakes that cause a brand not to appear in ChatGPT, Perplexity, and Claude responses — and what to do instead to become citable.
How to appear in ChatGPT and Perplexity answers: GEO checklist
A practical 9-point GEO checklist to ensure your brand is cited by the main AI assistants — ChatGPT, Perplexity, and Claude.
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