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Frequently asked questions
Do you always work in weekly cycles? What if our project doesn't allow for that?+
Almost always, it does. The weekly cycle isn't a religion; it's a tool. If a project requires two-week cycles, we do two-week cycles. The principle is the same: short, visible, measurable cadence.
What happens if we change our minds halfway through?+
It happens, and it's normal. The method is designed precisely for this. Since we deliver in cycles, a change of direction costs one cycle, not three months.
Will we have meetings every day?+
No. We primarily work asynchronously, via Slack or an equivalent tool. We meet when there's a decision to be made. Ideally once a week.
Can I participate more or less in the cycles, according to my schedule?+
Yes. We define at the start which people from your team need to be involved and at what times.
What if we don't meet deadlines on our side (approvals, decisions, content)?+
We communicate early. We reschedule without drama. But we always state the impact: each day of client delay is a day of delay in delivery.