Branding and Visual Identity.
Positioning, voice, and visual system. All built to scale across all touchpoints.
A pretty logo isn't a brand. Most SMBs have fragmented identities: website in one tone, deck in another, inconsistent social media. Customers lose trust without knowing why.
What we do
- Positioning workshop
- Verbal identity: voice, tone, key messages
- Visual identity: logo, type, palette, system
- Practical brand guidelines (not 80 useless pages)
- Roll-out to all touchpoints
From discovery to roll-out
Discovery → AI moodboard → voice → logo / type / palette → design system → roll-out to website, deck, social.
What we build in this area
Rebrand
Old brand not scaling? Complete rebranding in 4-6 weeks.
Brand from scratch
For launching companies, MVPs, and new products.
Brand refresh
Update without wasting current brand equity.
Sub-brand
Product lines or business units with their own identity.
Tools and technology
We're not married to any. We choose the best one for the problem.
Frequently asked questions
How long does it take?+
Brand from scratch: 4-6 weeks. Rebrand: 6-10 weeks.
Do you present multiple proposals?+
Yes. Typically 3 directions, refinement on the chosen one.
Does it include roll-out?+
Yes, to the website and main templates. Remaining assets on retainer.
Trademark?+
We do not handle legal registration. We recommend partners.
From the blog about this service
AI in e-commerce and marketplaces: nine practical opportunities that already work
Not the future of retail: what an online store, a marketplace seller or a B2B distributor can get working this quarter, ordered by effort and return.
What AI costs by real use case: chatbot, code, documents and content
What a chatbot, a coding agent, document analysis and content cost per month on OpenAI, Claude and Gemini, at October 2026 prices.
How to calculate the cost of an AI project based on tokens
The formula and a worked example to estimate the monthly cost of an AI project in tokens before writing any code, including a safety margin.