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    Applied AI

    AI Agents: what they are and when they make sense

    Agents are not chatbots. They are systems that execute tasks with tools. We explain the difference and when it's worth it.

    Henrique Baeta
    Commercial & Doer
    5/12/20262 min read
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    AI Agents: what they are and when they make sense

    A chatbot answers. An agent does.

    The practical difference

    A traditional chatbot takes a question and returns text. An agent takes a goal, decides the steps, uses tools (APIs, databases, browsers) and delivers a concrete result: an email sent, a meeting booked, an invoice processed.

    Anatomy of an agent

    • Model (the brain): usually a frontier LLM
    • Tools (the hands): functions the agent can invoke
    • Memory (the notebook): context that persists across steps
    • Decision loop (the will): observe, think, act, repeat

    When they make sense

    When the task has many steps, clear rules and stable tools. Examples:

    • Client onboarding (create account, send emails, book call)
    • Market research (search, read, synthesize, compare)
    • Back-office operations (reconciling data across systems)

    When they don't

    • High-stakes financial decisions without supervision
    • Emotionally complex conversations
    • Domains where one error costs 100× the productivity gain

    The secret

    Agents shine when we constrain them. Give them a small box with sharp tools, and magic happens. Give them the world, and they get lost.

    Henrique Baeta
    Written by
    Henrique Baeta
    Commercial & Doer

    Writes about applied AI, operations, GEO/SEO and how to turn companies into machines that keep running even when no one is watching.

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